As the world goes digital, the data it generates explodes:
Companies can exploit the potential that data brings. Use Artificial Intelligence (AI) to mine the data. However, AI requires tons of refined data to work. As Data is the new oil, to get value out of it, you need data refineries. Companies accelerate their AI projects to produce competitive advantage/s.
Big Data is messy. It is incomplete. It is not consistently recorded. It may not be accurate. It needs to be consolidated. It can be enhanced with other data. Data Refineries do ETL workloads (Extract, Transform and Load). This is 80% of workload of Analytic or AI training projects. Data refineries gather, clean and repurpose data. They enrich the data. They filter out ambiguity. Data Refineries then hand over their output to data science teams. These Data science teams do the actual number crunching. Their output can either be insights or trained models.
Companies benefit from offloading the ETL part to Data refineries. Instead of having their data science teams do the ETL process themselves. This results in a leaner team.
Data Refineries in CRISP-DM
All Data projects start with the Business Need. What insight or model can the company use to create a competitive advantage? Once companies know the question, it proceeds to Data Collection. This stage gathers data. Traditionally, companies look at transactional data. Feature engineering filters down records to needed variables.
Mobile Apps might provide demographic and social graph data. Company help desk might provide product feedbacks. A company’s Social media accounts might provide sentiment data. Want to learn more? Chat with us or drop us an email.
In today’s mobile-first digital world, your clients’ activity often leave digital trails. These are the “honest” signals of what they really want. And these can be ‘mined’ into insights. These insights help you lower cost of operation. These insights help maximize customer satisfaction.
Accelerate your Analytics campaigns and start harvesting the benefits from the insights sooner. How? Simple, really. By understanding that your Analytic campaign is made up of two processes.
The first process is to gather the data, clean it, format it and prepare it for the second step. The second process is where your data scientists create the model, validate it and deploy it to the rest of your organization. (See CRISP-DM)
Engaging us to do data cleansing frees up your data scientists. Let us do the dreary 80% of data preparation. As data scientists ourselves, we understand your data challenges and more importantly, how to fix them.
We just signed up for the Social Media Marketing World conference in San Diego, CA on April 17-19, 2016. We will add this to our team training to gain more social media expertise and learn from the experts.
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