GlobalBPO provides outsourced services for Amazon Marketing Platform. Get ahead of your competition in the Amazon Marketplace. Let us launch your advertising campaigns and optimize your brand. Leverage our experienced team of advertising specialists.
We help you maximize advertising space by coming up with different advertising campaigns. Each campaign aims to make your brand get ahead of competition. We make sure you appear number one in the landing page for your targeted keyword.
Our exhaustive process involves extensive research. We uncover the marketing potential of your respective products. We do the keyword research for you. Then we invest heavily on those keywords that fit your brand. We launch highly effective specific keyword campaigns. These build your brand in Amazon and translates to conversions.
These campaign strategies target your Headline, Sponsored and Product Display ads. Our ad strategies include: brand protection, conquesting, cross merchandising, upselling and so much more.
Contact us now for details.
As the world goes digital, the data it generates explodes:
Companies can exploit the potential that data brings. Use Artificial Intelligence (AI) to mine the data. However, AI requires tons of refined data to work. As Data is the new oil, to get value out of it, you need data refineries. Companies accelerate their AI projects to produce competitive advantage/s.
Big Data has issues
Accelerate AI projects with Data Refineries
Big Data is messy. It is incomplete. It is not consistently recorded. It may not be accurate. It needs to be consolidated. It can be enhanced with other data. Data Refineries do ETL workloads (Extract, Transform and Load). This is 80% of workload of Analytic or AI training projects. Data refineries gather, clean and repurpose data. They enrich the data. They filter out ambiguity. Data Refineries then hand over their output to data science teams. These Data science teams do the actual number crunching. Their output can either be insights or trained models.
Companies benefit from offloading the ETL part to Data refineries. Instead of having their data science teams do the ETL process themselves. This results in a leaner team.
Data Refineries in CRISP-DM
All Data projects start with the Business Need. What insight or model can the company use to create a competitive advantage? Once companies know the question, it proceeds to Data Collection. This stage gathers data. Traditionally, companies look at transactional data. Feature engineering filters down records to needed variables.
Figure 2 source: https://www.winshuttle.com/adm-blog/data-quality-issues/
Data Refineries then ‘enrich’ this data. We add dark data.
Figure 3 source: http://www.m-files.com/blog/sink-swim-managing-growing-flood-dark-data-eim/
Mobile Apps might provide demographic and social graph data. Company help desk might provide product feedbacks. A company’s Social media accounts might provide sentiment data. Want to learn more? Chat with us or drop us an email.
In today’s mobile-first digital world, your clients’ activity often leave digital trails. These are the “honest” signals of what they really want. And these can be ‘mined’ into insights. These insights help you lower cost of operation. These insights help maximize customer satisfaction.
Accelerate your Analytics campaigns and start harvesting the benefits from the insights sooner. How? Simple, really. By understanding that your Analytic campaign is made up of two processes.
The first process is to gather the data, clean it, format it and prepare it for the second step. The second process is where your data scientists create the model, validate it and deploy it to the rest of your organization. (See CRISP-DM)
Engaging us to do data cleansing frees up your data scientists. Let us do the dreary 80% of data preparation. As data scientists ourselves, we understand your data challenges and more importantly, how to fix them.
Find out more. Drop us a line or chat with us.
Global BPO is happy to announce that we have updated our webserver to support http/2
globalbpo webserver now supports http2
We just signed up for the Social Media Marketing World conference in San Diego, CA on April 17-19, 2016. We will add this to our team training to gain more social media expertise and learn from the experts.
Rise of Self Service Support
Businesses are seeing a surge in customer preference for finding answers and resolving issues on their own.
72% of people think self-service support is a fast and easy way to handle support issues.
91% of customers would use an online support center if it were available and taileored to their needs
In line with Singapore’s PDPA (DNC) regulations, GlobalBPO has implemented the needed policies and procedures to be compliant. Check out our Data Protection Policy statement.
Businesses that need to supply goods and services to the Singaporean public sector may sometimes need to have a valid Government supplier registration (commonly known as EPPU registration) as one of key requirements for tender participation.
GlobalBPO has applied for and has been approved for EPU/SER/34 “Consultancy Services” with a financial grade of S6.
Global BPO is now open to serve you. If you are looking for a partner to manage your outsourced call center and business process requirements, look no further. Global BPO brings in over 5 years of experience and best practices to help you maximize your investments and achieve your metrics.